"Life is short... Have an affair"

During an ad break on Sunday night's episode of Underbelly, Australians witnessed a short and distasteful display of Noel Biderman's message to the world.
In April 2010, Biderman launched the website AshleyMadison.com. A dating website with a twist. The site encourages married people to join the site in search for another married person looking to have an affair. The sites slogan "Life is short, have an affair".
Most people would remember hearing about this newly formed site on news and a current affair programs on which Biderman claimed, "I'm happily married, I would never cheat on my wife". (To which I'm sure most people thought "BULL".)
At the time the site came to light in the Australian Media it was not yet decided if the site would be advertised in the country.
The ad shows a lingerie clad woman climbing into bed with a man in a passionate embrace. The following captions appear... "This couple is married"... "But not to each other"... "Life is short, have an affair. AshleyMadison.com".
To me it was a really low budget ad, with a big impact. Frankly I was pretty pissed that Channel 9 had decided to show the ad, especially in such a prime viewing time and not just with the other slutty ads that come on after midnight. Apparently I wasn't the only one that was pissed off...
Since the ad was played Channel 9 has been bombarded with complaints and it is now under review by the Advertising Standards Bureau (ASB). However the ASB claims that it can only make a ruling based on the content of the ad and not on the service it provides.
When asked to comment on the outrage that has been sparked by the ad, relationship psychologist Sarah Gibson said, "It's understandable that the ad is confronting because infidelity can be destructive and seems to be a negative thing to promote". Well yeah Sarah Gibson I think a lot of people would say it is a negative thing to promote.
Though surely one can assume that if a marriage can be broken by a cheap and nasty money making scheme, perhaps it wasn't such a strong marriage to begin with.
Of course those of you who no me would know I am in no position to make such an assumption as I have no experience in the marriage field what so ever due to lack of ever being married, or for that matter anywhere close to it. However I am currently in a loving and committed relationship which I do hope has the end goal of marriage. And yes, I do fear that the exposure of morals and ideals such as those expressed by Mr. Biderman will one day have a serious impact on the sanctity of marriage.
Surely if the Australian Media are advertising sites such as AshleyMadison that means they are accepting cheating as a way of life, a milestone in a marriage. "We give in Australia, we know your cheating on your wives and husbands and we can't do anything more, so we're going to help you".